Wimpole Clinic 17x Revenue Increase
Pay-Per-Click -PPC
Achievements Over 4 Years
14x Return On Ad Spend
17x Increase In Annual Revenue
Supported Expansion from 1 to 10 Clinics
In 2020, Wimpole Clinic embarked on its journey with a single clinic, seeking support from Search Minded to navigate the challenges presented by the pandemic. We initiated our partnership with a focused PPC discovery phase to create revenue generating leads as an iterative measure to score our understanding of the clinic’s customers, competitors and the digital landscape. The outcome of the 30 day discovery phase allowed us to agree PPC campaign objectives, understand the improvements needed within the sales funnel to better service leads, and agree our partnership engagement model.
Through the close collaboration and shared commitment Wimpole Clinic’s exceptional management team, we embarked on a transformative journey. Through diligent effort and a shared commitment to success, we achieved a remarkable 1400% Return on Ad Spend. Over the course of a fruitful four-year partnership, we worked hand in hand with the management to refine their sales funnel and assumed responsibility for their website.
This collaborative approach led to a staggering 17-fold increase in the clinic’s annual revenues. The success of our partnership allowed the Wimpole Clinic to expand its reach, establishing a presence in 9 new locations across the UK, as well as pioneer the creation of satellite brands.
Search Minded proudly remains Wimpole Clinic’s premier partner and has played an instrumental role in enabling the management to diversify into new lines of business.
SEO & Content Marketing
Achievements Over 2 Years
5x Increase In Organic Leads
+400k Monthly Organic Visits
+$300k Increase In Monthly Organic Traffic Value
7.9x Increase In Brand Searches
As part of our strategic roadmap, Wimpole Clinic made the decision to reinvest in Search Minded to bolster their organic traffic. In 2022, their monthly organic traffic began at 2,000 visitors per month. By the close of 2022, this figure had surged by an astonishing 50-fold, and in 2023, it recorded an additional 200% growth. This significantly bolstered the brands authority online and more significantly, during this period, organic leads increased by an impressive fivefold.
Wimpole Clinic’s journey from a single clinic in 2020 to its current multi-location, thriving presence showcases the power of strategic collaboration and the effectiveness of our combined efforts.”
In-house Digital Marketing Department
By natural extension of the results Search Minded were able to deliver the clinic, we comfortably slotted in the clinic’s in-house digital marketing team to help the clinic meet the daily challenges it faced to maintain growth and optimise the brand.
CRM integration
Search Minded proudly remains Wimpole Clinic’s premier partner and has played an instrumental role in enabling the management to diversify into new lines of business.
Email Marketing
We integrated email marketing with leads that opted in, growing their mailing list 10 fold and created email sequences that continue to engage with the business and increase bottom lines. We also provided periodic newsletters and promotions in line with the clinics seasonal offerings.
Web Design & Development
We revamped their entire website and architecture enhancing their visual appeal and boosting their overall conversion rates across their organic and paid campaigns.
Celebrity Influencers
We managed and coordinated with influencers such as Ben Stokes, the England Cricket Captain to launch highly coordinated announcements leveraging his social media and PR (newspapers) to make a massive splash and enhance the brands reputation as the UK’s premier hair restoration clinic.
Video Creation
We created video testimonials to demonstrate the benefits of the clinics work, to encourage social proofing and social sharing, and build brand trust as way to better connect with potential new clients. This led to an increase SEO rankings and conversion rates with customers spending more time on our landing pages
Gallery
We set about sorting through thousands of disorganised files to extract patient before-and-after photos for their website. By showcasing 6x more patient results we were able to improve conversion rates of organic and paid traffic.
Search Minded is the best adwords specialist I have ever worked with.
More of Our Results
DRSW Clinics: An Exemplary Transformation
- 833% ROAS in 30 Days
- Quadrupled number of campaigns and clinic treatments
- Substantial Revenue Growth
Dr. Russo's Remarkable Turnaround
- 500% ROAS in 30 Days
- Effective Conversion Tracking Implementation
- Quality Lead Increase
- Cost Reduction
DRSW Clinics: An Exemplary Transformation
- 833% ROAS in 30 Days
- Quadrupled number of campaigns and clinic treatments
- Substantial Revenue Growth
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